advertising

Rambling About Commercials

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Some commercials do a great job of getting in your head and never leaving. There are visuals that make you ask what did I just see. The way you do ads these days is a clever hook, interesting gimmicks and famous people. Yes sex does help here but that is for another discussion. I guess the advertising agencies earn their money that way in the 21st century. 

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J.C. Penney tweets clumsily during Super Bowl to get our attention | Dallas Morning News

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J.C. Penney found a way to get a little attention during the Super Bowl game when companies spend several million dollars for 30 seconds of ad time.

Brilliant marketing with very little cost. We can all learn from this.

J.C. Penney tweets clumsily during Super Bowl to get our attention | Dallas Morning News

Songs Of Your Youth

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When music of your youth is used to advertise products geared to you now reminds you how old you really are. It’s sad because I heard “Hungry Like The Wolf” by Duran Duran used to market low calorie yogurt. That song was a big hit when I was a teenager. It’s sad when awesome music like that is reduced to a advertising tool.

The Greek Yogurt Wars of 2013

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There seems to be a Greek yogurt war afoot. Brands featuring all sorts of things in them try to entice the consumer to buy their specific product. People seem to like it and are willing to buy it. Yogurt is a major player in your dairy case. I remember when yogurt was just yogurt.  Now it seems its all Greek to me. I enjoy Greek yogurt, its got good stuff in it. There’s one thing about it, its cultured.

Commercial Functions

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I am not a fan of TV commercials that talk about bodily functions. No one want’s to hear about that. Yes those functions are a part of life but you know it can be kind of gross when you are having a late dinner or enjoying some ice cream or something. When you see bears advertising toilet paper that can give you chills up and down your spine. This also proves I watch too much commercial TV. 

Tumblr and Advertising

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I have read some folks complain about the ads that have made their way to our dashboards. Advertising is the lifeblood of media. Without sponsors some web services do not exist.

Tumblr a few months ago started putting non obtrusive ads in the “Radar” area on dashboards. Tumblr apps for Android, iOS and Windows platforms have them in the users stream of followed blogs. Now the computer dashboard is having ads appear from time to time.

Advertisers spend billions on web advertising because they see a good return on investment. Web services in return can offer some value to their users by letting them know about goods and services that can benefit them. Tumblr has less invasive ads than Facebook or Google. Friends I encourage you to keep calm. As long as ads are not forced on our blogs themselves then it will work for many users.

Keep on blogging, click on a ad every now and then, be grateful you don’t have to pay out of pocket for Tumblr or many other apps across the web. Advertising is not a bad thing in this case.

Worst Ad from Super Bowl: The Go Daddy Ads

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Go Daddy is a tech company that registers domains as well as provides web hosting. They also produced the worst commercial for the Super Bowl. What they think is funny/sexy is really gross. It insults us geeks and tech folks if you ask me. People who work in tech are above the juvenile stunts. Sex sells but their brand of sex is something that does not make me want to buy what they are selling. I am a Go Daddy customer and it kind of makes me want to see what else is out there for my domain needs. Yes some folks would say lighten up but what I saw last night was nothing to laugh at.