The Video Store, Still Alive In Rural America


In this world of Netflix and other on demand movie selection services the video store has had it rough. The major video stores have pretty much shuttered its stores due to competition from streaming and Red Box. However this weekend I learned in small town America broadband options are very limited.

For many its satellite Internet, (which is very slow and you have a limit to your bandwidth) or nothing. Cable and phone companies are not likely to run lines in the country. So the video store and traditional disc delivery are the options to see the latest movies.

I miss going into a video store and browsing their selection of titles. Putting your hands on a DVD or Blu Ray box is a tactile experience and that still means something. Many of us are addicted to instant gratification so perhaps the lessons of rural video stores lends itself to a old-school retail experience.

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